Brand Strategy: The Thinking Before the Design

Brand Strategy - Aspierra Services

What it covers

Positioning, naming, narrative and the documented rationale behind them. Strategy at Aspierra produces a written platform the design then has to answer to, which is why executions can be checked against something more solid than taste.

How it works

The studio documents symbolism, emotional register and cultural grounding before any design begins. Naming directions come with their reasoning attached, so the client chooses between arguments rather than between fonts.

In practice

The RVG platform paired two documented naming directions with their full symbolic grounding before design started. Metanoya was positioned as a multidisciplinary art lab, a strategic frame that organised objects, interiors, installations and collaborations into one legible offer. The Pep ecosystem began as a strategy problem: two brands, one family, distinct jobs.